value-added reseller


value-added reseller
   Abbreviated VAR. A company that adds value to a system, repackages it, and then resells it to the public.
   This added value can take the form of better documentation, user support, service support, system integration, or sometimes just a new nameplate on the box. For example, Canon makes the print engine used in many laser printers, including those from HewlettPackard(HP); in this case, Canon is an OEM (original equipment manufacturer) and HP is the VAR.

Dictionary of networking . 2014.

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  • value-added reseller — ➔ reseller * * * value added reseller UK US noun [C] (ABBREVIATION VAR) MARKETING, IT ► in computer sales, a company that buys products and adds value to them, by connecting them into systems for particular customers: »They sell accountancy… …   Financial and business terms

  • Value Added Reseller — (VAR) компания, которая модифицирует/расширяет возможности уже существующего продукта (т.е. создает добавочную стоимость), а затем перепродает его (обычно конечным пользователям) как новый продукт. Зачастую это практикуется в индустрии… …   Википедия

  • Value-added reseller — A value added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end users) as an integrated product or complete turn key solution. This practice is common in the electronics industry,… …   Wikipedia

  • Value-added Reseller — Dieser Artikel oder Abschnitt ist nicht hinreichend mit Belegen (Literatur, Webseiten oder Einzelnachweisen) versehen. Die fraglichen Angaben werden daher möglicherweise demnächst gelöscht. Hilf Wikipedia, indem du die Angaben recherchierst und… …   Deutsch Wikipedia

  • Value added Reseller — Dieser Artikel oder Abschnitt ist nicht hinreichend mit Belegen (Literatur, Webseiten oder Einzelnachweisen) versehen. Die fraglichen Angaben werden daher möglicherweise demnächst gelöscht. Hilf Wikipedia, indem du die Angaben recherchierst und… …   Deutsch Wikipedia

  • Value-added reseller — Una value added reseller (VAR), del inglés revendedor de valor añadido, es una compañía que añade una o varias características a uno o varios productos ya existentes y después los revende (normalmente a usuarios finales) como un producto… …   Wikipedia Español

  • Value-Added Reseller — A firm that enhances the value of the products it resells by including complementary products or services, usually as part of a package deal. Value added resellers play a prominent role in the computer industry, and may provide additional… …   Investment dictionary

  • value-added reseller — noun a company that adds some feature(s) to an existing product(s), then resells it (usually to end users) as an integrated product or complete turn key solution …   Wiktionary

  • Value added reseller — Агентство по комплектации и перепродаже …   Краткий толковый словарь по полиграфии

  • Value Added Reseller — company that improves an existing product and resells it under its own brand name, VAR …   English contemporary dictionary